Tag
2 articles
The Cost Per Click (CPC) you see in your Google Ads dashboard isn't your real cost. Discover why a $40 click can be cheap, a $2 click can be expensive, and how to track the metric that actually matters.
Sending paid clicks to your homepage is a hidden tax on your marketing budget. Learn why a dedicated landing page is the cheapest, fastest way to improve your PPC results and lower your cost per lead.