Category
PPC Ads
9 articles
PPCGoogle AdsLocal Business Marketing
The Strategy: Hyper-Local Targeting
Instead of a scattergun approach, we focused our budget on the core service areas where AdvTech sees the most demand. By drilling down into cities like Conroe, Shenandoah, and Montgomery, we ensured our ads were only shown to prospects in their immediate, most profitable footprint.
McHenry
1 min readSep 4, 2026
ROIGoogle AdsLocal Business Marketing
5.4x ROI in 10 Days: How We Jumpstarted a Local Detailing Business
See how a brand new Google Ads campaign generated a 5.4x return on investment for a local mobile detailing business in just a week and a half.
James Kent
2 min readAug 28, 2026
Cost Per LeadCRO (Conversion Rate Optimization)PPC
Looking to Boost Local Home Services!
Looking to get more clients for your Houston business? Vanguard Digital Marketing offers expert SEO, PPC, and web design services tailored for Texas businesses.
James Kent
2 min readAug 11, 2026
Local Business MarketingSmall BusinessPPC
How Houston Home Service Businesses Can Dominate Their Local Market
Are you a Houston-based electrician, plumber, or roofer struggling to get consistent leads? Learn how home service companies can outrank the competition and dominate the local market
James Kent
3 min readAug 5, 2026
Google AdsPPCPPC Budget
Negative Keywords: The Fastest Fix for Wasted Ad Spend
Most wasted Google Ads budget goes to searches you never wanted to show for. Negative keywords are the fastest, cheapest fix — here's the 15-minute routine.
James Kent
3 min readJul 30, 2026
SEOAEOGEO
The Guitar Theory of Digital Marketing: How to Make Beautiful Noise Online
Discover the SEO Guitar Theory: How your website, SEO, social media, and Google Ads work together like a finely tuned instrument to build your online presence.
James Kent
2 min readJul 30, 2026
Small BusinessCost Per LeadMarketing Math
The CPC Illusion: What a Click Actually Costs Your Business
The Cost Per Click (CPC) you see in your Google Ads dashboard isn't your real cost. Discover why a $40 click can be cheap, a $2 click can be expensive, and how to track the metric that actually matters.
James Kent
2 min readJul 30, 2026
Google AdsCRO (Conversion Rate Optimization)Landing Pages
Stop Paying the "Landing Page Tax" on Your Paid Ads
Sending paid clicks to your homepage is a hidden tax on your marketing budget. Learn why a dedicated landing page is the cheapest, fastest way to improve your PPC results and lower your cost per lead.
James Kent
2 min readJul 30, 2026
Google AdsPPC BudgetMarketing Math
The Budget-Math Reality Check: Stop Guessing Your Google Ads Budget
Stop setting Google Ads budgets based on what "feels safe." Learn the simple math equation every local business needs to calculate their actual click value.
James Kent
2 min readJul 30, 2026